I have walked along Beach Road many times, passing the former Golden Mile Complex. That iconic landmark now presents a fresh face: Aurea. This project blends the area’s heritage identity with modern residences and a diverse commercial component.
I am sharing this detailed post to guide home buyers and investors who want facts, figures, and grounded perspectives on Aurea’s offerings. I will keep the explanations straightforward and precise, with a concise structure for easy reading.
Introduction
Aurea stands at 5001 Beach Road in District 7, on the former site of Golden Mile Complex. This new mixed-use development covers 144,908 sq ft of total space, with heritage elements preserved. Aurea’s residential tower features 188 homes, while the rest of the development offers offices, retail outlets, and medical suites. Buyers can expect a 99-year leasehold tenure, a targeted TOP in 2029, and design credits to DP Architects.
Key highlights:
- 23 units sold soon after the official launch on 8 March 2025
- An average price of $3,005 psf
- Close proximity to MRT stations, CBD, and expressways
I visited the show gallery and noticed how the conserved façade contrasts with the shiny new residential tower. Residents benefit from the revitalized environment while keeping a link to the area’s cultural roots.
Project Overview
Key Specs
| Category | Details |
|---|---|
| Developer | Far East Organization, Sino Land, Perennial Holdings |
| Address | 5001 Beach Road, Singapore 199588 |
| District | 07 |
| Tenure | 99-year leasehold |
| Site Area | ~21,026.9 sqm (residential component) |
| Total Units | 188 (residential) |
| Expected TOP | 2029 |
| Architect | DP Architects |
| Plot Ratio | 2.8 |
Personal Observations
During my walk around the perimeter, I saw efforts to maintain the spirit of the old Golden Mile Complex. The developers turned the original stepped terrace design into an architectural centerpiece. This struck me as an effective way to merge history with modern design.
The consortium behind Aurea has a history of building high-quality Singaporean and regional landmarks. Far East Organization, Sino Land, and Perennial Holdings bring extensive portfolios. Their collaboration ensures a balanced approach to residential, commercial, and medical spaces.
Floor Plan Analysis
Unit Distribution
| Unit Type | Size Range (sq ft) | Total Units | % of Total | Key Features |
|---|---|---|---|---|
| 2-Bedroom | 635–710 | 84 | 44.7% | Functional layouts suited for small families |
| 3-Bedroom | 1,001 | 28 | 14.9% | Good balance for mid-sized households |
| 4-Bedroom | 1,442–1,798 | 56 | 29.8% | Includes private lift access |
| 5-Bedroom | 2,863–3,251 | 18 | 9.6% | Suited for extended families |
| Penthouse | 5,608–8,816 | 2 | 1% | Rare units on the top floors |
I saw the model units for the 4-bedroom layout. The private lift access was a clear advantage for families who value privacy. The 2-bedroom floor plan seemed compact but livable, with minimal wasted corridor space.
Chart: Breakdown of Unit Types
| Unit Type | Size Range (sq ft) | Total Units | % of Total | Key Features |
|---|---|---|---|---|
| 2-Bedroom | 635–710 | 84 | 44.7% | Efficient layouts for small families |
| 3-Bedroom | 1,001 | 28 | 14.9% | Balanced space for mid-sized households |
| 4-Bedroom | 1,442–1,798 | 56 | 29.8% | Private lift access |
| 5-Bedroom | 2,863–3,251 | 18 | 9.6% | Suitable for multi-generational living |
| Penthouse | 5,608–8,816 | 2 | 1% | Exclusive top-tier units |
Unit Pricing and PSF
| Unit Type | Starting Price | PSF Range | Maintenance Fee (Monthly) |
|---|---|---|---|
| 2-Bedroom | $1.92 million | $2,750–$2,972 | ~$432 |
| 3-Bedroom | ~$2.75 million* | $2,750–$2,972 | ~$432 |
| 4-Bedroom | ~$4.0 million* | $2,750–$2,972 | $540–$612 |
| 5-Bedroom | ~$7.9 million* | $2,750–$2,972 | $756–$828 |
| Penthouse | ~$15.4 million* | $2,750–$2,972 | $1,044–$1,440 |
*Estimated prices vary based on size. Final pricing may differ.
Key Pricing Drivers:
- Land Cost of ~$350 psf per plot ratio
- Central area location near Beach Road and CBD
- Heritage conservation features
Site Plan and Facilities
Aurea’s 45-storey residential tower stands next to the old commercial block. A link bridge on Level 2 connects residents to The Golden Mile’s offices, retail outlets, and medical suites. Ground-level greenery offers gathering spots for families.
Key facilities include:
- Swimming pool and gym
- Tennis court and BBQ pavilions
- Jogging track and landscaped paths
- Concierge services on select floors
I walked through the shared podium and saw how residents could reach the commercial zone without stepping outside. This is helpful if you want quick access to groceries or medical appointments.
Connectivity and Accessibility
Public Transport
- Nicoll Highway MRT (CC5): ~5-minute walk
- Lavender MRT (EW11): ~10-minute walk
- Bus Stops:
- Golden Mile Complex Stop (Buses 100)
- Opposite Golden Mile Complex Stop (Buses 100, 961, 961M, 980)
Road Access
- Central Expressway (CTE): ~4-minute drive
- East Coast Parkway (ECP): ~6-minute drive
- CBD: ~10-minute drive or ~15 minutes by MRT
In my experience, the short walk from the MRT station is a big perk. This is convenient for daily commutes, reducing travel time to major business hubs.
About the Developers
Far East Organization
- Started in 1960
- Largest private developer in Singapore
- Over 780 properties in its portfolio
- Known for major projects along Orchard Road
Sino Land
- Based in Hong Kong
- Completed 250+ developments across Asia
- Focus on community-focused mixed-use properties
Perennial Holdings
- Active in real estate and healthcare
- Projects include Capitol Singapore and CHIJMES
Past joint ventures between these players include Capitol Singapore and Beijing Tongzhou Integrated Development. Aurea benefits from this collective expertise.
Sales Figures and Pricing Context
The consortium moved 23 units at Aurea soon after the launch on 8 March 2025. The average selling price stands at $3,005 psf, which signals steady demand in the Core Central Region (CCR). Initial previews began on 22 February 2025, generating early interest in 2- and 4-bedroom layouts.
Comparative Pricing
| Development | Average PSF | Tenure |
|---|---|---|
| Aurea | $3,005 | 99-year (from 2024) |
| Union Square Residences | $3,175 | 99-year |
| Canninghill Piers | $2,934 | 99-year |
| Midtown Modern | $3,429 | 99-year |
Aurea positions itself slightly below Midtown Modern but above some earlier launches. This is logical given the heritage overlay, strong location, and the fresh 99-year lease from 2024.
Location Amenities
Aurea is in a prime Beach Road area, with several malls, eateries, and cultural spots close by.
| Amenity Type | Notable Options | Distance/Time |
|---|---|---|
| Food & Dining | Golden Mile Food Centre | ~3-minute walk |
| Kampong Glam, Haji Lane | ~10-minute walk | |
| Shopping | Suntec City, Bugis Junction, Marina Sq | 5–10-minute drive |
| Groceries | The Golden Mile retail mall | Accessible via link bridge |
| Recreation | Kallang Riverside Park | 5-minute walk |
| Singapore Sports Hub | 10-minute drive |
I have enjoyed quick bites at Kampong Glam and ventured into Haji Lane, which is known for lively cafes and unique retail shops. Living near these venues adds variety to daily life.
Educational Institutions
- Primary Schools (<1km):
- Farrer Park Primary
- Primary Schools (1–2km):
- St. Margaret’s Primary
- Anglo-Chinese School (Junior)
- Hong Wen School
- Higher Education:
- LASALLE College (~2.4km)
- SMU (~2.4km)
- Kaplan City Campus (~2.4km)
Families gain an advantage from the wide educational range in the district. The short driving distance to multiple campuses is appealing.
URA Masterplan Integration
The Urban Redevelopment Authority (URA) supports the preservation of Golden Mile Complex. Aurea’s design keeps key parts of the 1973 stepped structure. The renewed lease is set at 99 years from 2024, with bonus gross floor area to incentivize conservation.
Future Growth:
- Beach Road precinct is seeing commercial expansion and more recreational spaces.
- The Circle Line extension will boost connectivity, especially for those commuting to Marina Bay and other downtown spots.
Rental Analysis and CCR Trends
Rents in the Core Central Region have been stable, though they dipped about 4% in 2025 as new projects launched. Aurea’s smaller units (635–800 sq ft) tend to command higher rent psf than larger homes.
| Unit Size (sq ft) | Monthly Rent | Rent PSF |
|---|---|---|
| 635–800 | $2,750–$4,300 | $3.15–$4.57 |
| 1,300–1,400 | $3,300–$3,600 | $2.36–$2.82 |
| 2,500–2,600 | $11,000–$12,000 | $4.23–$4.80 |
Chart: Aurea Rental Ranges
| Unit Size (sq ft) | Monthly Rent ($) | Rent PSF ($) |
|---|---|---|
| 635–800 | $2,750–$4,300 | $3.15–$4.57 |
| 1,300–1,400 | $3,300–$3,600 | $2.36–$2.82 |
| 2,500–2,600 | $11,000–$12,000 | $4.23–$4.80 |
Key Insights:
- Average CCR rental yield: 2.5%–3.5%.
- Smaller units usually attract professionals who seek central locations and fast commutes.
- Larger configurations target families or expatriate groups.
Conclusion
Aurea offers a mix of conservation elements and modern conveniences in a single development. It positions itself as a part-residential, part-commercial space that delivers easy access to transport, shopping, and recreation.
Key Takeaways:
- Balanced Price vs. Newer CCR Launches: Aurea’s $3,005 psf average stands near mid-range for new city projects.
- Central Accessibility: MRT stations, expressways, and the CBD are close by, supporting daily commutes.
- Rental Appeal: Smaller units bring higher yields, while larger homes suit families or extended living needs.
- Heritage Factor: Preservation of the stepped façade adds nostalgic value, potentially boosting future capital appreciation.
I have walked the site, visited the show gallery, and spoken with a few other onlookers who admired the heritage aspect. There is a sense of pride in seeing a well-known local landmark evolve. For me, the biggest appeal lies in the commercial synergy on the lower levels and the residential calm higher up.
Aurea blends old and new on Beach Road, placing emphasis on integrated living with convenience at your doorstep. If you value a central location near heritage sites, plus strong potential for value growth, Aurea deserves a closer look.
